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Though business cards may not be as prevalent of a marketing tool as they once were, they still play a vital role in terms of self promotion. Before you determine whether or not investing in custom business cards is right for you, take a minute to read over these misconceptions. You may be surprised at … Read More

Contrary to popular belief, print is not dead. In fact, the printing industry has evolved over time to compete with the new digital age. One way that printing services have adapted to the digital world is by offering digital printing services. But how exactly has this changed the industry as a whole? For starters, digital … Read More

When someone first learns about or comes into contact with your business, it’s absolutely crucial to make a great first impression. This is especially true at big events like trade shows, where 81% of attendees possess buying authority. So with four out of five people walking by your booth being potential customers, you need to … Read More

Marketing materials, like brochures, flyers, banners, and trade show displays, are crucial in attracting the attention of potential customers. Because of their influence, it’s important to design them carefully. One key part of designing marketing materials is choosing colors for the finished product. Unfortunately, many people underestimate the importance of color. So let’s talk a … Read More