Variable Printing, Mailing Services

Personalize each direct mail piece according to the individual’s profile using variable data printing (VDP). Encourage your clients to take action with a message designed to appeal to each person’s sweet spots.

BBP’s personalized printing solution allows you to tailor messages and graphics specifically to your customer. With 1:1 (one-to-one) marketing, you’re able to send promotions that are tightly focused and targeted to each recipient.

Watch response rates jump with VDP. Tests show that response rates often range from double to 15x the response rates of nonvariable mailings.

Boston Business Printing can help make your mailings fast, reliable, and effective. Call or email us today to try our VDP services on your next postcard, mailer, newsletter, or catalog.

Lots of options

Here are just a few ideas on how to increase ROI (return-on-investment) with variable data printing.

  • Show different images for men vs. women, or different client groups.
  • Switch out names and photos for special areas or regions.
  • Show a map based on zip codes.
  • Create a brochure personalized for each prospect based on variable database elements.

Here are some examples on ways we can help you use VDP.

  • Reach your market with the most appealing image to your target market. It may be pictures of men and women in their 40’s, or teens, –or women only, of a certain age range.
  • Or, if you’re promoting to young men, it may be a toss up between showing a male of their age or an attractive woman! Try both, split the mail list to see from which group you get the greatest response!
  • Of course, you may simply wish to print each individual’s name and address on an envelope.

Mailing Services

Once your promotional pieces are ready to mail, we make it easy for you. We can: 

  • Presort to save on postage.
  • Add bar codes and postage indicium.
  • Run them through the National Change of Address database (NCOA).
  • Personally deliver them to the post office for mailing.